Lava Takes Aim at Samsung With Agni 4N as UK Launch Finally Nears
The Indian challenger brand has spent weeks taunting the Korean giant on social media — now it needs a phone to back up the talk.
ET News reports a three-camera Ultra, a Pro with a 12MP 3x telephoto, and a lineup shaped by memory costs and Samsung's first-ever quarterly loss.
Source material: androidpolice.com
According to ET News, Samsung will drop the 10MP 3x telephoto module from the Galaxy S27 Ultra, leaving a 200MP main camera, a 50MP ultrawide, and a 50MP 5x telephoto. That trims the rear camera count from four to three. The 10MP sensor hasn't seen a meaningful improvement in a few generations, and the 200MP primary can already handle 3x zoom through cropping. The change frees up internal space and cuts the bill of materials, which matters as memory prices climb. It also simplifies a camera system that had previously paired both 3x and 5x telephotos on the largest Galaxy.
The Galaxy S27 Pro will share the 200MP main and 50MP ultrawide with the Ultra, but it swaps the 5x telephoto for a 12MP 3x unit. That means the Pro has no 5x optical zoom at all. Samsung is putting the Pro at odds with Apple and Google, whose Pro models offer the same 5x telephoto as their larger Max and XL counterparts. The distinction is deliberate, giving the Ultra a clear advantage for distant shots. For someone who travels or shoots sports, the extra reach matters, and the Pro's camera is now a step below the Ultra's.
Samsung's mobile division has been hit hard by the recent surge in DRAM and NAND prices. The company posted its first-ever quarterly loss, and the camera decisions on the S27 lineup are likely a response. By dropping the extra telephoto from the Ultra and using a cheaper 12MP sensor on the Pro, Samsung can reduce the bill of materials without sacrificing the Ultra's headline 5x zoom. The 10MP 3x telephoto that disappears from the Ultra isn't gone entirely — it moves down to the entry-level S27 and S27 Plus. That distribution lets Samsung keep a familiar camera setup on cheaper phones while reserving the best optics for the most expensive model.
The Galaxy S27 and S27 Plus, positioned as the entry-level options, stick with a 50MP main sensor and a 12MP ultrawide, alongside the 10MP 3x telephoto that the Ultra abandons. This trio matches the previous generation, offering a dedicated zoom without the cost of the Pro's 12MP version or the Ultra's 5x periscope.
A month-old leak points to a new 16MP selfie camera for the Galaxy S27 Ultra and Pro. The sensor is reportedly square-shaped, similar to the one Apple uses on the iPhone 17 series, which allows for more flexibility and a wider field of view. Samsung hasn't confirmed any of these specifications, but the rear-camera changes give the full picture of how the company plans to segment its flagship lineup. Between the Ultra's three-camera system and the Pro's trimmed telephoto, the front camera would be the only piece that unifies the two high-end models.
Where this came from. This breakdown is based on source material published at androidpolice.com. Images above are used with the credits shown beneath each one.